Independent consultants, coaches, and specialist practices
A shopfront for a practice that still lives in email
Positioning, proof you can name, a calendar or contact path, and a domain that matches the invoice.
Independent consultants often have a LinkedIn, a PDF one-pager, and an inbox. The website is not a thought-leadership magazine. It is a URL that matches the W-9, a place to put the sentence you say on sales calls, and a mailbox that is not your college Gmail.
What has to be on the first page
Who you help, in a sentence a buyer could repeat
Not “unlocking synergy.” “I help county hospitals close month-end” is a site.
Proof you can name
A role, a type of client, a public artifact. No invented testimonials on Shopfront Stack, and none on your site either.
A next step that is a calendar or an email
you@yourdomain.com. If you use a scheduler, it should still send from that domain.
Fees at the resolution you can defend
A range, a “starting at,” or “project only” — pick one. Mystery pricing is for luxury photography, not a fractional CFO.
Builder choice for a practice
You do not need a blog to be in business. You need a domain, a page, and mail. GoDaddy (affiliate link to GoDaddy, placeholder URL) is the boring all-in-one. Squarespace if you care how the type looks on a proposal microsite. Wix if a specific widget is the product.
Print the URL on the one-pager at Office Depot after HTTPS works. Cost shape: 2026 launch costs.